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Created on 5 July, 2024 • Scale Up Business • 133 views

If you run a business that's marketed online, it's crucial to understand Integrated Marketing Communication (IMC). If you're an advertiser aiming to meet sales targets, learning about IMC can help boost your sales.

Created on 5 July, 2024 • Marketing & Business Communication • 108 views

The question is, if a person asking for donations or a sales promoter gets permission from the local neighborhood association, will we let them in? The answer might be yes, or it might be no, depending on each of us.

Created on 5 July, 2024 • Marketing & Business Communication • 116 views

In every industry, there are various ways for producers to sell their goods and services. One effective method is direct selling. Direct selling can be an efficient way to build a flexible, low-cost business.

Created on 5 July, 2024 • Marketing & Business Communication • 140 views

Slogans or taglines are crucial for grabbing customers' attention, especially in businesses where the main products are food or beverages.

Created on 5 July, 2024 • Marketing & Business Communication • 125 views

Did you know that "brand" and "merek" (Indonesian for "brand") are actually different? Many people think they’re the same, but they’re not. So, what is a brand? How is it different from a merek?

Created on 5 July, 2024 • Marketing & Business Communication • 127 views

We believe that selling is a skill. Since it’s a skill, it can be learned by anyone, even those who aren’t professional salespeople.

Created on 5 July, 2024 • Marketing & Business Communication • 111 views

In this article, we’ll discuss the challenges of writing content and how to overcome them. Many marketing channels use written content as their main strategy, with blogs and emails being two of the most popular ones. Writing content for these channels is

Created on 5 July, 2024 • Marketing & Business Communication • 128 views

When you hear the term "recruiting sales partners," what comes to mind? Is it Multi Level Marketing (MLM), Direct Selling, or Member Get Member (MGM)? It's understandable if you think that way because recruiting partners is often associated wit

Created on 5 July, 2024 • Marketing & Business Communication • 116 views

In business, you've likely encountered social interactions involving bargaining to reach an agreement between parties. This process is called negotiation.

Created on 5 July, 2024 • Scale Up Business • 122 views

In less than five years, the world has faced several crises, from the Covid-19 pandemic to the Russia-Ukraine war, and now the ongoing inflation crisis

Created on 4 July, 2024 • Scale Up Business • 92 views

Are you interested in starting a business but unsure where to begin? The first step is deciding what type of business to pursue. One popular option nowadays is becoming a frozen food distributor. This business is easy to run and can be quite profitable.

Created on 4 July, 2024 • Scale Up Business • 102 views

One of the promising businesses today is the marketing of frozen food. Frozen food is a convenient choice for many people. To increase sales, here are some strategies to effectively market frozen food products. But first, let's identify the potential t

Created on 4 July, 2024 • Scale Up Business • 85 views

When running a business, there are various strategies you can employ. One popular sales strategy among business owners is product bundling. When implemented correctly, this strategy can boost sales and increase customer satisfaction.

Created on 4 July, 2024 • Scale Up Business • 0 views

In today's increasingly competitive and global business world, understanding and applying business ethics is crucial for a company's success and reputation. This article aims to explain what business ethics are and why they are so important for eve

Created on 4 July, 2024 • Scale Up Business • 87 views

In today's increasingly competitive and global business world, understanding and applying business ethics is crucial for a company's success and reputation. This article aims to explain what business ethics are and why they are so important for eve

Created on 4 July, 2024 • Marketing & Business Communication • 0 views

Like me, you might not remember the last time you negotiated over the phone. Personally, I even get invited to face-to-face meetings more often than phone calls.

Created on 4 July, 2024 • Marketing & Business Communication • 0 views

Like me, you might not remember the last time you negotiated over the phone. Personally, I even get invited to face-to-face meetings more often than phone calls. And around the end of 2019, we started hearing that Millennials (maybe including you and me)

Created on 4 July, 2024 • Marketing & Business Communication • 135 views

Like me, you might not remember the last time you negotiated over the phone. Personally, I even get invited to face-to-face meetings more often than phone calls. And around the end of 2019, we started hearing that Millennials (maybe including you and me)

Created on 4 July, 2024 • Scale Up Business • 130 views

Everyone probably has their own childhood stories, and each generation has its unique experiences. For my generation, which grew up in the early 2000s, there are a lot of memorable things—from playing Tamiya and marbles to other random activities that lef

Created on 4 July, 2024 • Marketing & Business Communication • 133 views

In the rapidly advancing digital era, email marketing isn't a new concept. However, many entrepreneurs are still not fully harnessing the potential of this strategy.

Created on 4 July, 2024 • Marketing & Business Communication • 161 views

You might have seen many big brands featuring public figures who regularly promote and represent their name. These individuals are known as Brand Ambassadors. Brand Ambassadors are typically used to increase brand awareness and drive product sales.

Created on 4 July, 2024 • Marketing & Business Communication • 131 views

Essentially, it's nearly impossible to go through a day without some form of negotiation, whether big or small. From negotiating over a hundred thousand rupiah to transactions worth hundreds of millions.

Created on 4 July, 2024 • Marketing & Business Communication • 145 views

As someone involved in the online business world, writing is an unavoidable part of your daily activities. Whether it's updating social media statuses, writing Instagram captions, creating blog articles or content, or crafting copywriting for your land

Created on 4 July, 2024 • Marketing & Business Communication • 135 views

Applying Sun Tzu’s war strategies to small and medium enterprises (SMEs) is quite feasible. These strategies have been proven effective on the battlefield and have positively impacted national and international companies in their industry competitions. SME

Created on 4 July, 2024 • Marketing & Business Communication • 133 views

A brand is an intangible asset for a company, and its value can far exceed that of tangible assets. Take, for example, the brands SGM Aktif, SGM Eksplor, Lactamil, SGM Bunda, and Vitalac. Before being acquired by Danone, their intangible assets were valued