Recruiting Sales Partners (Resellers) Online

Created on 5 July, 2024 • Marketing & Business Communication • 84 views • 3 minutes read

When you hear the term "recruiting sales partners," what comes to mind? Is it Multi Level Marketing (MLM), Direct Selling, or Member Get Member (MGM)? It's understandable if you think that way because recruiting partners is often associated wit

Recruiting Sales Partners (Resellers) Online

When you hear the term "recruiting sales partners," what comes to mind? Is it Multi Level Marketing (MLM), Direct Selling, or Member Get Member (MGM)? It's understandable if you think that way because recruiting partners is often associated with MLM.

However, in this article, we won't be discussing MLM or similar businesses. Although what we share here can be applied to MLM, this article is primarily aimed at those of you who want to recruit sales partners for your online business in general. To avoid any misunderstanding, we included the word "Reseller" in the title.

Before diving deeper, let's clarify who qualifies as a sales partner. We previously covered this in the article "Parties That Can Potentially Increase Sales by 100% or More," but it's worth repeating. According to that article, the following are considered sales partners:

1. Employees
2. Distributors, Agents, and Resellers
3. Intermediaries or Brokers
4. 
   

Since we've identified who the sales partners are, we'll narrow our discussion to focus solely on resellers.

Warning: Before you start recruiting sales partners, make sure your business meets the criteria mentioned in the article => "Here Are the Criteria for a Business That Needs to Recruit Resellers."

If your business meets the criteria, let's discuss the steps for recruiting sales partners (resellers) online. Generally, there are three steps:

1. Conduct a needs analysis
2. Create a recruitment script
3. Spread the word about the open recruitment

1. Conduct a Needs Analysis

The first step in recruiting sales partners (resellers) online is to conduct a needs analysis. At the very least, you should analyze two things:

• How many resellers you need
• The criteria for the resellers you need

You might ask, "Isn't it better to recruit as many resellers as possible?" It's okay to recruit many resellers if your business is large and your market is broad.

However, if your business isn't that big and your market is still niche, it might be wise to limit the number of resellers. By limiting the number of resellers, your product gains an exclusive impression, as only certain people can sell it. This increases the perceived value of your product or brand.

Additionally, limiting and determining the number of resellers makes it easier to educate, communicate with, and monitor their progress.

So, decide how many resellers you need. Write it down on paper or in a notebook so you can refer to it later if you forget.

Regarding criteria, focus on the characteristics of the resellers. Resellers are closely related to sales, so ensure they can sell or at least have an interest in selling. To determine if a prospective reseller can sell, you can use tests. There are many tests available to assess someone's character. If you're not familiar with these tests, you can ask a psychologist to help you conduct them.

Regardless of the test, ensure the people you recruit as resellers meet the following criteria:

• Young
• Internet-savvy, at least on social media
• In need of money
• Interested in selling

2. Create a Recruitment Script

Once your needs analysis is ready, the next step is to create a recruitment script. This script is crucial because it will be the main consideration for people deciding whether to become resellers.

Creating a recruitment script is quite simple. You can be as creative as you like. To be effective, the script should at least include the following:

• Why: Ensure the script answers why they should become your reseller.
• Benefits: Explain the benefits they will get if they join as your reseller.
• Call to Action: Show them how, what the requirements are, and where to sign up as a reseller. Don't forget to provide a deadline to encourage prompt registration.

3. Spread the Word About Open Recruitment

This third step is just as important. There's no point in conducting a needs analysis and creating a recruitment script if you don't spread the word. How can potential resellers come if they don't know about the opportunity?

You can spread the information about open recruitment for sales partners as resellers through various channels, such as:

• Forums
• Social media (Facebook) => groups and marketplaces
• Social media (Instagram) => hashtags
• Email and WhatsApp broadcasts
• And many others

The more accurately you target where you spread this information, the more suitable resellers you'll get.

These are the steps you can take to recruit sales partners (resellers) online. Hopefully, this is helpful for you.

Conclusion

This article guides you on how to recruit resellers for your online business, emphasizing that it's different from MLM. The process involves three main steps: conducting a needs analysis, creating a recruitment script, and spreading the word about the recruitment. By carefully targeting and limiting the number of resellers, businesses can maintain the exclusivity and high perceived value of their products while ensuring effective communication and monitoring of their resellers.