Want to Be a Frozen Food Distributor? Follow These Steps!

Created on 4 July, 2024 • Scale Up Business • 60 views • 3 minutes read

Are you interested in starting a business but unsure where to begin? The first step is deciding what type of business to pursue. One popular option nowadays is becoming a frozen food distributor. This business is easy to run and can be quite profitable.

Want to Be a Frozen Food Distributor? Follow These Steps!

Are you interested in starting a business but unsure where to begin? The first step is deciding what type of business to pursue. One popular option nowadays is becoming a frozen food distributor. This business is easy to run and can be quite profitable.

Steps to Becoming a Frozen Food Distributor

1. Do Your Research The first step in becoming a frozen food distributor, or any business, is conducting research. This helps you understand the business opportunities and optimize your results. Research can help you determine the most popular frozen food items, the best business locations, and your target market.
2. You can conduct simple research through observation or direct interviews with several people. Additionally, you can distribute questionnaires or ask questions on social media. Analyze the results to develop strategic steps.
3. Prepare Sufficient Capital Preparing capital is crucial for starting your frozen food business. You'll need funds to buy the frozen food products, rent business space, purchase your own freezer, and cover operational costs like employee salaries.
4. The amount of capital required can vary based on your needs and capabilities. You might allocate a budget for the minimum order from suppliers, rent a freezer, and run the business yourself without hiring employees.
5. Choose a Supplier and Register as an Agent Once you have the capital, start looking for a supplier to collaborate with. To become a partner, you'll typically need to provide personal documents like a photo ID, taxpayer identification number, or family card, and business documents such as your store's address and area information.
6. Ensure you have adequate equipment for storing the products, specifically a dedicated freezer. If you plan to order in bulk, make sure your freezer is large enough.
7. You can register online via the supplier's website or visit their office directly. If you meet their requirements, you can start your frozen food business immediately.
8. When selecting a supplier, consider the product prices they offer. Match these prices to your target market's affordability. If targeting the lower middle class, choose suppliers with affordable products.
9. Select the Products to Sell Each supplier usually offers a variety of products. Your next step is to choose which products to sell at your store.
10. Align your product selection with the interests of your target market to increase the chances of sales. The choice of products can also depend on your available capital.
11. Ensure Proper Product Storage Proper storage is crucial in the frozen food business. The quality of frozen food will deteriorate if not stored in a dedicated freezer. Prepare an adequate storage location and the necessary equipment.
12. Obtain Official Permits You need official permits to become a frozen food distributor. Obtain a contract agreement between you and the supplier outlining each party's rights and obligations. You’ll also need a Distributor Registration Certificate (STP) and a Trade Business License (SIUP).
13. Start Marketing After dealing with suppliers, develop an effective marketing strategy. Understand your target market and create creative marketing campaigns to boost sales.
14. Email marketing is a powerful tool. Use it to introduce your products, share promotional information, and educate your target market about frozen food. This can help you reach more potential customers.

Frozen Food Suppliers in Indonesia

Here are some suppliers you can contact when starting your frozen food business:

▶ PT Charoen Pokphand Indonesia (CP Food Indonesia) Known for products like Fiesta, Champ, Akumo, Okey, and Asimo. Located at Jalan Ancol Barat VIII No. 1, RT.1/RW.3, Ancol, Pademangan, North Jakarta.

▶ PT. Bolesca Foodindo Famous for Sosis Max jumbo sausages, with brands like Delimax, Tastymax, and Max Choice. Located at Rukan Puri Mutiara Blok D 129-130, Jl. Griya Utama, Sunter Agung, North Jakarta.

▶ Amartha Risoles Specializes in premium risoles with various flavors. Located at Vila Nusa Indah 5 Cluster Merak SC 4/3 Ciangsana, Gunung Putri, Bogor.

▶ Kraukk Offers products under brands Kraukk and Pina, using seafood ingredients like shrimp and fish. Located at Jl. Kostrad Raya No.1, RT.4/RW.6, Petukangan Utara, Pesanggrahan, South Jakarta.

These are some frozen food suppliers you can contact to start your business. To optimize sales, market your frozen food business through email and use available services to make it happen.

Conclusion

Becoming a frozen food distributor involves several key steps: conducting research, preparing capital, choosing a supplier, selecting products, ensuring proper storage, obtaining official permits, and starting your marketing efforts. Collaborate with reliable suppliers and use both offline and online marketing strategies to maximize your sales and reach more customers.