Making a Product Launch Successful Like Legendary Brands

Created on 4 July, 2024Scale Up Business • 54 views • 2 minutes read

Everyone probably has their own childhood stories, and each generation has its unique experiences. For my generation, which grew up in the early 2000s, there are a lot of memorable things—from playing Tamiya and marbles to other random activities that lef


Making a Product Launch Successful Like Legendary Brands


Everyone probably has their own childhood stories, and each generation has its unique experiences.

For my generation, which grew up in the early 2000s, there are a lot of memorable things—from playing Tamiya and marbles to other random activities that left a lasting impression. Interestingly, some of the trends from the 2000s made a comeback during the pandemic. They became popular again because people of my generation, now adults working from home, had more free time.


But among all the childhood memories, one stands out: my monthly routine as a "food reviewer."

You might wonder, what does that mean?


Table of Contents


  • Product Survey Before Launch
  • Conversion Feature from KIRIM.EMAIL
  • Start Using KIRIM.EMAIL Now
  • Learn More Here
  • Discuss Via WhatsApp Here


Product Survey Before Launch



Back in the day, my mom would often take me to an office to review food. Yes, we reviewed food, but not like how it's done today with videos. Instead, I would give my feedback directly to a surveyor. I was asked to try various foods like ice cream, biscuits, and milk, and then share my thoughts: Was it tasty? Too sweet? Bland?

They asked a lot of questions, all tailored to me as a kid. This happened multiple times, especially during my elementary school years. Now that I'm older, I understand what they were trying to do. They were gathering feedback from potential customers before launching a product widely.


In the gaming or SaaS world, this is known as Beta Testing. The goal is to get feedback to refine the product, understand its angles, and identify its unique selling points from the perspective of potential customers.

Back then, the process was very conventional and labor-intensive, often involving agencies to gather feedback, which was costly. Yet, this feedback and customer data were crucial for a product's success.


Today, feedback and data are just as important for making products successful. In email marketing, this feedback translates into metrics like open rates, clicks, and conversions. All this data can help make your product more successful.


Conversion Feature



You don’t just get standard data in email marketing. you also get crucial conversion data that signals whether a product will be popular.


The principle is simple: the more conversions you get, the higher the chances that your product or campaign will be successful and well-received by buyers. From there, you can scale up using the same angles and offers across your promotional channels. The strategy remains the same as in my childhood story: gather as much feedback and data as possible and develop the right strategy based on that data.


Thank you.


Conclusion


The article highlights the importance of gathering customer feedback before launching a product, similar to beta testing. It reminisces about childhood experiences of participating in food surveys, emphasizing that such feedback is crucial for refining and successfully launching products. In the context of email marketing , which is essential for making informed decisions and ensuring product success.