Writing Content Challenges and How to Overcome Them

Created on 3 July, 2024 • Marketing & Business Communication • 106 views • 4 minutes read

In this article, we'll discuss the challenges of writing content and how to overcome them. Many marketing channels use written content as their primary medium, with blogs and emails being two of the most popular.

Writing Content Challenges and How to Overcome Them

In this article, we'll discuss the challenges of writing content and how to overcome them. Many marketing channels use written content as their primary medium, with blogs and emails being two of the most popular. For these channels, writing content is essential to gain traffic and engagement.

Unfortunately, writing content isn't as easy as sharing on social media. If it were, we wouldn't hear stories of bloggers or email marketers quitting halfway. Like anything, writing content for blogs and emails has its challenges. However, despite being difficult and challenging, beginners can still write content successfully.

Here are three common challenges in writing content and how to overcome them. These insights come from over two years of experience in the content world. By understanding these challenges and their solutions, we hope you'll be able to write more content and create valuable content for others.

Three Challenges in Writing Content and How to Overcome Them

Based on our experience, there are three main challenges in writing content:

1. Ideas and Content
2. Consistency
3. Monetization

Let's dive into each one.

Ideas and Content

The first challenge is coming up with ideas and content. Many bloggers and email marketers struggle with what to write about. However, ideas can come from anywhere.

To find ideas for writing content, the easiest way is to identify the problems of your blog or email readers. The solutions to these problems can be turned into content ideas and titles.

For example, if your readers struggle with creating a custom domain email address, this can be a content idea for a tutorial. Similarly, if your readers have health concerns, you could create content around health tips, maintaining good health, lists of clinics, information about medications, or healthy diets. The key is to identify their problems and turn the solutions into content ideas and titles.

But how do you know what your readers' problems are? You can ask them directly or conduct research. While research can be time-consuming and resource-intensive, directly asking is the easiest and most efficient way to start gathering ideas.

You can ask questions on sites like Quora, Ask.fm, or Yahoo Answers. Joining relevant Facebook groups and asking about their problems is another effective strategy.

Once you have the content ideas, the next challenge is writing the content itself. To do this, you just need to develop your ideas. If you still struggle, you can seek inspiration from various media such as Pinterest, Medium, Digg, or Kaskus.

Ensure your content is as original as possible, not just copy-paste. Even if the idea is similar, the content should be different. If you must copy, modify the structure and wording. Always credit your sources as a sign of respect for the original creators.

Consistency

The second challenge is consistency. Many bloggers and email marketers have great ideas and content but lack consistency in writing. Consistency here refers to both the quantity of content and the delivery style (such as tone and word choice). Consistency is crucial in business communication, as it builds a lasting impression.

Imagine a blog that updates irregularly, with the last post written three years ago. This gives the impression that the blog is outdated and its content may no longer be relevant. The same applies to email content; if you only send emails sporadically, your engagement will suffer, and your emails might eventually be marked as spam.

Maintaining consistency in content writing isn't easy, which is why many bloggers and email marketers quit. Here's how you can stay consistent:

1. Set a Target: Start by setting a weekly content target. Initially, aim for 2-3 pieces per week.
2. Stick to the Target for 1-2 Months: Write content according to your target for 40-60 days to build a habit.
3. Increase the Target: Gradually increase your content output once you've maintained your initial target.

Monetization

The third challenge is monetization. Monetization is the process of earning money from your content. Many bloggers and email marketers get discouraged because their blogs don't generate income despite consistent writing efforts. This often happens because they rely on a single income source and have low traffic.

To overcome this challenge:

1. Drive More Traffic: There are two primary ways to increase traffic: organic and paid methods. You can learn more about these methods in articles about website visitor strategies.
2. Add Revenue Streams: Common income sources for blogs include becoming an ad publisher. Google AdSense is a popular platform for this. You place ad codes on your blog, which display banners, and you earn money when people click on the ads.

Besides being an ad publisher, there are many ways to monetize your blog or email:

• Become an Affiliate Marketer
• Sell Your Digital Products
• Join Paid Review Programs
• Offer Backlink Services
• Enter Blogging Contests
• Provide Solo Ads (for email)

For solo ads, if you have a substantial email database and good engagement, you can participate in this program. You send emails to your subscribers with content requested by the advertiser. After broadcasting the email, your job is done, and you get paid. Simple and lucrative!

These are the three main challenges in writing content and how to overcome them. We hope this information is helpful to you. Thanks for reading, and see you in the next article.

Conclusion

Writing content has its challenges, from generating ideas to maintaining consistency and monetizing your efforts. By understanding these challenges and using the provided tips, you can improve your content writing skills and create valuable, engaging content. Stay consistent, explore different revenue streams, and keep connecting with your audience.