3 Ways to Identify Hot-Selling and Trending Products in the Market
Created on 7 July, 2024 • Scale Up Business • 158 views • 4 minutes read
Finding information about hot-selling and trending products is highly sought after by many people. Trending products often influence demand and supply in business, making them crucial for consumers, producers, and marketers alike.
3 Ways to Identify Hot-Selling and Trending Products in the Market
Finding information about hot-selling and trending products is highly sought after by many people. Trending products often influence demand and supply in business, making them crucial for consumers, producers, and marketers alike.
For consumers, knowing the latest trending products helps them stay up-to-date and fashionable, preventing them from feeling outdated. For producers and marketers, understanding what products are in high demand allows them to cater to market needs, potentially boosting sales and profits quickly.
However, discovering and identifying these hot-selling and trending products isn't as easy as it sounds. If it were easy, there would be a flood of people
selling trending products.
Table of Contents
- Building and Growing an Online Business Are Two Different Things
- Starting an Online Business Without Ads, Is It Possible?
- Growing an Online Business Without Ads, Is It Possible?
- About Consequences
Building and Growing an Online Business Are Two Different Things
Before delving into the details, it's important to understand that building/starting an online business and growing an online business are two distinct processes. They require different approaches, methods, needs, and even knowledge. What works for growing an online business might not be suitable for starting one, and vice versa.
Starting an Online Business Without Ads, Is It Possible?
Yes, it's entirely possible to start an online business without ads. Many successful online businesses began without any advertising. Some started through SEO, forums like Kaskus, or even social media.
For example:
- Fikry Fatullah started KIRIM.EMAIL through his email list.
- Dewa Eka Prayoga began his business on social media.
- Agus Sakti started with affiliate marketing.
Many successful online entrepreneurs began without using ads.
Growing an Online Business Without Ads, Is It Possible?
Growing an online business without ads is possible, but the chances are slim. Even if some businesses grow without ads, they are few and far between. Ads serve as a leverage for businesses, expanding market reach and allowing for quick scaling.
For instance, Riano Astono, an online entrepreneur and author, uses ads to grow his business. He attracts traffic through organic means and then uses retargeting and scaling up with ads on platforms like Facebook, Instagram, and display ads. The results can multiply the initial organic efforts.
About Consequences
Regardless of your stance on the necessity of ads in online business, the most important thing is to understand the consequences. Whatever method you choose to start or grow your online business, be aware of its consequences.
If you choose to go organic, be prepared to create a lot of content and be patient, as results won't be immediate. If you choose to use ads, be ready for significant budgeting, split testing, creating funnels, and allocating funds for scaling.
Conclusion
To sum up, it is possible to start and grow an online business without ads, but each method comes with its own set of challenges and requirements. Whether you go organic or opt for paid ads, understanding and preparing for the consequences is crucial.
3 Ways to Identify Hot-Selling and Trending Products in the Market
Finding information about hot-selling and trending products in the market can be challenging. Here are three effective ways to identify these products:
- Google Trends
- Marketplaces
- Ngetren.ID
1. Google Trends
Google Trends is a tool that shows trending products across various industries and countries. It provides data on trending topics over different time frames, from 24 hours to several years. However, the data presented might not be very detailed.
How to Use Google Trends:
- Visit Google Trends.
- Select the desired country by clicking the small triangle in the top right corner.
- Enter relevant keywords in the search box, like "buy," "price," "discount," etc.
For example, typing "sell" might show trends like:
- Sensi masks
- Hand sanitizers
- Disinfectants
- Fabric masks
You can adjust filters to get more specific results, like the most searched items in the last seven days in the food and beverage sector.
2. Marketplaces
Another way to identify hot-selling and trending products is through online marketplaces like Tokopedia, Bukalapak, and Shopee. These platforms have features that display best-selling and trending products.
How to Check Top Products on Shopee:
- Visit Shopee.
- Look for the "Popular Searches" section on the homepage to find trending products.
- Check the "Best Sellers" section to see top-selling products.
You can do the same for other marketplaces like Tokopedia and Bukalapak. The results might differ due to the varying user characteristics of each marketplace.
3. Ngetren.ID
Ngetren.ID provides information on hot-selling and trending products by sending reports directly to your email. Simply input your active email address on their website, and you'll receive weekly reports every Thursday.
Example of Ngetren.ID Report:
- Live octopus
- Starbucks tumblers
- Klepon
- Used cooking oil
- Nagami orange seeds
These reports are compiled from various sources, making them ready-to-use information.
Conclusion
These are three effective ways to identify hot-selling and trending products in the market. Using tools like Google Trends, online marketplaces, and Ngetren.ID can provide valuable insights for consumers, producers, and marketers looking to stay ahead of market trends.