How to Build Customer Communication Through Email
Created on 3 July, 2024 • Marketing & Business Communication • 86 views • 4 minutes read
In this article, we'll discuss how to build effective communication with your customers through email. This is a crucial topic because good communication is key to successful marketing.
How to Build Customer Communication Through Email
In this article, we'll discuss how to build effective communication with your customers through email. This is a crucial topic because good communication is key to successful marketing.
When communication with customers is effective, it leads to increased sales. On the other hand, poor communication can drive customers away.
Email is a very effective channel for building this communication. Not only can you send messages to many customers quickly, but email also allows for two-way communication between the seller/marketer and their customers.
To make it easier to understand how to build communication with customers, we'll break it down into two main topics:
- What is Customer Communication?
- How to Build Customer Communication Through Email.
What is Customer Communication?
First, let's define customer communication. It consists of two words: communication and customer.
Communication is the act of conveying information from one party to another. This information can be in the form of ideas, messages in text (writing), images, audio (speech), or video. The parties involved can be individuals, organizations, institutions, or groups of people.
Customers are buyers who have made repeated purchases. Someone who buys only once is not considered a customer. In business, it takes time and effort to turn a one-time buyer into a returning customer.
So, customer communication is the activity of conveying information from the seller/marketer to the customer to maintain the existing relationship. Maintaining this relationship encourages customers to continue making purchases, thus boosting sales.
How to Build Customer Communication Through Email
This part is divided into smaller sections:
- Subscribe to an Email Marketing Service
- Add Customer Email Addresses to Your Email List or Database
- Send Regular Messages to Customers
- Segment Your Email List
- Use Automation
Subscribe to an Email Marketing Service
To build customer communication through email, the first step is to subscribe to an email marketing service. While you can still communicate with customers via email without this service, it has limitations in terms of the number of recipients. Without it, your emails might also be marked as spam, making communication ineffective since customers won't read your messages.
An email marketing service lets you send emails to all your customers without worrying about spam filters. There are many providers, which allows you to send emails to your customers for as little as Rp3,300 per day.
Add Customer Email Addresses to Your Email List or Database
After subscribing to an email marketing service, the next step is to add all your customers' email addresses to your email list. An email list is a place to store all your email addresses, including those of your customers. If you don't have a list yet, you can start collecting email addresses, a process known as list building.
We have many articles on this website about list building, from strategies and definitions to how to build an email database. If you already have customer email addresses, you can import them into your email marketing service system.
The first method is using a CSV file. You can find the tutorial in the article "Creating a CSV File from Microsoft Excel". The second method is copying your customer data to Google Sheets and integrating it with KIRIM.EMAIL. Instructions for this integration can be found here.
Send Regular Messages to Customers
Once you've subscribed to an email marketing service and built your list, the next step is to send regular messages or emails to your customers. This step is crucial for building communication through email. The key lies in the content and frequency of your emails.
You can send any content to your customers, from product offers to simple greetings. For more ideas, check out our article "7 Interesting Email Marketing Content Ideas for Beginners".
The more frequently you send emails and encourage customer feedback (getting them to reply), the better the communication will be. However, sending emails too often, especially if they're all promotional, can have negative effects.
Segment Your Email List
Over time, you’ll notice which customers frequently open your emails and which ones don’t. Ignoring this can increase your email marketing costs. It's better to have a smaller, high-quality list than a large, inactive one.
Segmentation helps you differentiate between active and inactive customers. Keep the active ones on your list and remove the inactive ones to maintain list quality.
Use Automation
Finally, use automation to handle repetitive tasks, allowing you to focus on other activities. Automation ensures that the processes you've set up continue running smoothly. You can learn more about how it works here.
Conclusion
Building customer communication through email involves subscribing to an email marketing service, adding customer emails to your list, sending regular messages, segmenting your list, and using automation. Effective communication leads to better customer relationships and increased sales. Follow these steps to improve your email marketing efforts and keep your customers engaged. Thank you for reading, and see you in the next article.