7 Strategies to Build Personal Branding in the Digital Age
Created on 3 July, 2024 • Scale Up Business • 72 views • 3 minutes read
In this article, we’ll discuss strategies for building personal branding in the digital era. There are at least seven strategies you can apply, including building your brand on social media like Facebook and Instagram. As we know, personal branding has ma
7 Strategies to Build Personal Branding in the Digital Age
In this article, we’ll discuss strategies for building personal branding in the digital era. There are at least seven strategies you can apply, including building your brand on social media like Facebook and Instagram.
As we know, personal branding has many benefits in online business, such as for online stores, bloggers, YouTubers, advertisers, freelancers, and more. It fosters customer loyalty and trust from potential clients, among other advantages. So, we’ll also discuss why you need to build a personal brand.
Is Personal Branding Necessary?
But first, let's consider a question: does everyone in the world need personal branding?
Why You Need to Build a Personal Brand
If you listened to the podcast and decided you don't need personal branding, feel free to skip this article. However, if you feel you need to build a personal brand, read on. You might discover something unexpected and valuable.
Before we delve into the strategies, here are three reasons why you need to build a personal brand:
- Personal Branding Differentiates You: If you’re a freelancer, marketer, or someone in personal development, personal branding sets you apart from competitors. It shows people why they should choose you over others. Personal branding essentially says, "This is who I am and what I offer" without you needing to claim it directly.
- Personal Branding Creates Connections: A good personal brand attracts people. On social media, people will want to be your friend or follower. This creates a connection, leading to trust, which is the foundation of business transactions. The better your personal brand, the more trust you gain, and the more people will buy from you.
- Personal Branding Enhances Authority: A strong personal brand often comes with high authority. With high authority, you can influence others easily. People listen to your advice, follow your suggestions, and are likely to comply with your requests.
These are three reasons to build a personal brand in the digital age. Now, let’s explore seven strategies to help you build your personal brand.
7 Strategies to Build Personal Branding in the Digital Age
1. Buy a Domain with Your Name
The first strategy is to buy a domain that matches your name. We recommend a .com extension. Many successful personal brands have done this, like:
- Dewa Eka Prayoga: dewaekaprayoga.com
- Rianto Astono: riantoastono.com
- Denny Santoso: dennysantoso.com
- Neil Patel: neilpatel.com
- Amy Porterfield: amyporterfield.com
- Merry Riana: merryriana.com
Check if your name is available as a domain and secure it quickly to avoid someone else buying it first. If it's already taken, try variations like adding "blog," "web," "notes," or other keywords that fit your personal brand.
2. Hire a Photographer and Use a Professional Profile Photo
In the digital world, your profile photo is often the first thing people see. Use a professional-looking photo. You don’t necessarily need to wear a suit and tie, but if it fits your brand, go for it.
3. Secure Usernames Across All Social Media Platforms
Use services like checkusernames.com, namechk.com, or namecheckr.com to see if your desired username is available on all platforms. Claim your username on all relevant social media and digital platforms.
4. Define 5 Words that Describe Your Values and Offerings
Choose five words that best describe you and what you offer. These words can strengthen your personal brand and serve as your slogan.
5. Ensure You’re Indexed on Google
Make sure your name appears on Google. When people search for you, your website and social media profiles should show up on the first page. If not, optimize your website and profiles.
6. Create a Professional Email Address
Use a professional email address. Avoid generic domains like @gmail.com or @yahoo.com. Instead, use your own domain and set up an email address with it.
7. Promote Across Platforms
Promote your social media accounts and website across different platforms. For example, if you have Telegram, Facebook, and Instagram accounts, post on Facebook to encourage followers to join your Telegram channel and follow you on Instagram. Then, promote your Facebook and Instagram on Telegram, and so on.
Conclusion
Building a personal brand in the digital age involves buying a domain with your name, using professional profile photos, securing usernames on all platforms, defining your values, ensuring you're indexed on Google, using a professional email address, and cross-promoting your platforms. These steps can help differentiate you, create connections, and enhance your authority in the digital world.